From 1923 the founder of the company Pantelis Serafetinidis, from Sparta in Asia Minor, made and exported handmade carpets and it was this love and knowledge that he passed on to the next generations of the family. Lena Serafetinidi traveled to the East to countries such as Turkey, Iran, Afghanistan and Russia choosing pieces that “really speak, have a soul”. This quest has resulted in a collection of rare carpets, both classic and modern designs, that are hard to find and sought after by connoisseurs.